Doin' The Thing w/ Dillan Taylor
Doin' The Thing is a show for creators who want to build their content business better and faster. It's hosted by Dillan Taylor—certified life coach, writer, and CEO of Grindstone. He interviews top creators to share their biggest mistakes and lessons and tells stories from Grindstone, a coaching company for video creators.
Doin' The Thing w/ Dillan Taylor
Interviewing the CEO of the Stoke Twins (w/ Mario Joos) | 058
Dillan interviews Mario Joos.
Mario is the CEO of the Stokes Twins and founder of Brightrock, a research and consulting company helping creators grow strategically. He previously worked on the MrBeast team and now helps creators scale through data, systems, and hiring.
They discuss: the controversy around the Stokes Twins, how creators should think about copying versus inspiration, building a team to scale faster, how the YouTube algorithm actually works, outsourcing and hiring globally, the future of AI in content, and much more.
Mario's links...
Website: https://brightrock.com/index.html
Twitter / X: https://x.com/MarioJooss
YouTube: https://www.youtube.com/@mariojoos/
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Follow Dillan on the interwebs...
Twitter / X: https://x.com/dillanroytaylor
Newsletter: https://grindstone.coach/newsletter
Apply for Grindstone Coaching: https://www.grindstone.coach/
Music by myboy.scoochy: https://www.instagram.com/myboy.scoochy/
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0:00 intro
1:13 why Mario became CEO of the Stokes Twins
2:25 Stokes Twins controversy
12:23 how to survive controversy
15:31 growth, mistakes, and creator redemption
20:23 running 2 companies at once
24:26 10x is easier than 2x
32:06 advice for creators hiring for the first time
37:17 on paying less for overseas work
41:37 the "algorithm" explained
53:20 Mario's YouTube homepage
55:40 new rules for AI & YouTube monetization
1:00:12 music & sound effects
1:02:22 changing your niche
1:13:07 hooks
1:15:25 outros
1:18:00 stakes & storytelling
1:21:45 attention span
1:26:36 what's getting easier / harder?
1:29:28 Mario's hottest take
1:33:38 Mario's favorite creator
1:34:56 what he sacrifices
1:36:16 Mario's #1 piece of advice
1:38:23 bye bye bye
